District 13 ADDY Gold Tarnished by Shameless Promotion
April 30, 2010
As a freelance copywriter, I look at every project as an opportunity to solve a problem and to do great work. Not to mention a chance to finally make an ad featuring a monkey on a Jet Ski. But as Meat Loaf knows so well, “Two out of three ain’t bad.”
A web banner campaign I worked on for Hawaii Visitors and Convention Bureau with Milici Valenti Ng Pack (DDB-Honolulu) recently won gold at the AAF District 13 ADDY Awards. It also had click-through rates FOUR TIMES above the industry average. Unfortunately, it didn’t feature any primates.
My idea was pretty simple: The experience of a Hawaii vacation is too big to convey in a small banner ad, so an object in the banner extends beyond its borders. Make sense? If not, you can see screen shots in the portfolio section of this site. Also, please note that I worked on this campaign from Little Rock for a client 5,000 miles away. Despite the distance, the process was seamless and quite successful.
So no matter where you are, if you need a freelance copywriter, I hope you will consider contacting me. Also, I hope you will consider an ad featuring an orangutan in a g-string riding a recreational watercraft.
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A Freelance Copywriter Doing His Part to Make Iowa Cool
April 12, 2010
What comes to mind when you think of Iowa? Corn? Corn syrup? High-fructose corn syrup? Or maybe it’s Love Boat star (and Sioux City native) Fred “Gopher” Grandy? All of these would be understandable. But so would renewable energy, biosciences, advanced manufacturing, not to mention the timeless comedy stylings of Des Moines’ Cloris Leachman.
The truth is that Iowa is leading the way for a modern economy. This is the focus of a new magazine campaign I recently developed with an ad agency for the Iowa Department of Economic Development, which is currently running in many popular national publications, such as Forbes, and many not-as-popular trade publications, such as North American Windpower. You can also view it in my portfolio to the left.
It’s just one of the many successful projects I’ve recently worked on as a freelance copywriter. And though I am based in Little Rock, Ark., I routinely, and seamlessly, work with clients all over the country—from Honolulu to Memphis—on all types of projects. So no matter where you are, if you need help with copywriting, please keep me in mind. Like Cedar Rapids-born actor Elijah Wood as Frodo in The Lord of the Rings, I can handle almost any task.
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The Six Million Dollar Copywriter
January 26, 2010
In many ways, I am just like the Six Million Dollar Man: I'm really fast, I have tremendous foresight, I own tight pants, and I once defeated Sasquatch by tearing off his right arm. Well, that last part isn't exactly true. But both Steve Austin and I do have a special connection to the number six million.
As a freelance copywriter in 2009, I partnered with ad agencies to create campaigns that resulted in about $6 million in new business, including an institution of higher education, a financial client, and a chain of convenience stores. Also, my work was awarded in multiple districts of the American Advertising Federation. Only a senior-level copywriter with broad experience across multiple sectors could produce results like these, and I did it all without the help of a bionic arm, eye, or legs. Though as much as I sit at my desk, a bionic ass would be nice.
A link to some of my work samples is to the left. If you need help creating strategic and memorable work for new business or a current client, I hope you keep me in mind. It could be worth a lot to your company.
The Six Million Dollar Man vs. Sasquatch
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From BK to the ER to the District ADDYs
April 7, 2009
Winning awards and pleasing clients can go hand-in-hand. As proof, some work I did for very satisfied clients recently won AAF District ADDY Awards - 5,000 miles apart in Honolulu and Little Rock.
In AAF District 13, a Burger King TV campaign I created won awards in the TV-Under-$25,000 category. Even more important, the client at the BK corporate office fell in love with the concept from the start, which has been very successful. (Though something tells me the Spam Croissanwich could sell itself.)
In AAF District 10, an ER billboard I worked on for St. Vincent Health System collected some tacky Lucite in the Out-Of-Home category. (Yes, that's a healthcare board that won.) And the client loved it so much that they paid to enter it in the competition.
You can view this work in the portfolio section of my site. It's a prime example of my dedication to meeting clients' goals while maintaining a high creative standard, no matter what the category, budget, or time zone.
So eat some Spam from Burger King, then visit the ER at St. Vincent. And if you need any copywriting help, please let me know.
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